Push notifications are key to building engagement habits with your content and driving app or web sessions. But lock screen competition is steep, and new Apple & Android features are changing the way push content is consumed.
In conversation with experts from The Boston Globe and Pugpig, this webinar explores how:
- Effective onboarding experiences can significantly boost opt-ins
- Segmentation & zero-party data collection scale personalization efforts and drive opens
- Industry benchmarks and A/B testing can optimize performance