GetPlus drives rapid growth with intelligent omnichannel customer journeys

62

%

increase in monthly active users (MAU)

50

%

increase in offer redemption

GetPlus is a multi-brand loyalty program based in Jakarta, Indonesia. GetPlus offers deals by well-known brands, allowing shoppers to earn and redeem points from almost every transaction.

Overview

After a successful brand launch and a strong first year of member acquisition, GetPlus leadership recognized an opportunity to more than double its membership base year-over-year by leveraging Airship to enhance its customer engagement capabilities.

Challenge

GetPlus sought to drive customer engagement up within the mobile app, while also reducing user drop-off and improving retention. To accomplish that while also meeting its ambitious growth goals, GetPlus needed to rapidly scale up their team’s mobile engagement capabilities. Plus, to retain a larger percentage of app signups and drive more conversions through the app, they sought to deliver more personalized and relevant experiences for a rapidly growing membership base.

Results

GetPlus uses Airship to manage all customer experiences from one platform – at scale. With intelligent cross-channel customer journeys, GetPlus increased monthly active users by 62% while driving up offer redemption and revenues.

Solution

Driving growth and retention with automation and personalization

Delivering customer experiences at scale

Airship helped GetPlus integrate its existing platforms and start handling all their rapidly growing mobile engagement needs from one centralized location.

Data-driven messaging at every touchpoint

GetPlus leverages Airship to deliver data-driven cross-channel campaigns via email, in-app messaging, and push notifications throughout the customer lifecycle.

Improving CX with automation and personalization

GetPlus saves time, prevents drop off, drives engagement, and increases offer redemption with intelligently triggered and personalized Airship Journeys.