AccuWeather delivers critical alerts quickly and reliably with Airship

2

x

faster alerts delivery compared to other apps

310

M+

unique monthly web and mobile app visitors

Founded in 1962 by Dr. Joel N. Myers, AccuWeather has grown into a leading global provider of meteorological data both to the public and, in specialized forms, to weather-sensitive industries such as construction, agriculture and energy.

Overview

Saving lives and protecting property is central to AccuWeather’s mission. The AccuWeather app helps the company fulfill that mission by delivering up-to-the-minute forecasts, real-time alerts, and on-demand severe weather warnings when seconds count.

Challenge

With a wealth of other weather media outlets vying for users’ attention, being ahead of the storm isn’t enough; AccuWeather needs to be faster than the competition.

Even when intense storms or damaging floods aren’t an imminent threat, AccuWeather needs to deliver timely notifications to keep its audience updated on less critical weather news that’s still a key component of their daily lives.

As a result, the company doubled down on technology to:

  • Deliver customizable alerts that recapture users’ attention and drive app and web engagement during periods of relative calm
  • Rapidly push severe weather notifications at a moment’s notice
  • Reach highly segmented global audiences — potentially at a massive scale

Results

Now, AccuWeather delivers breaking weather alerts faster than competitors over 80% of the time.

Solution

Personalized alerts delivered instantly

Breaking weather alerts sent 2x faster

Airship eliminates any possible process delays, allowing AccuWeather to deliver alerts in record time — frequently ahead of competitors.

Interest-based alerts increase user engagement

Weather-related lifestyle notifications are automated using Airship Personalization Tags based on user-selected hobbies and activities of interest.

Web notifications expand AccuWeather's audience

AccuWeather delivers national news and curated content via Airship Web Notifications to boost site traffic and generate more ad revenue.