Our recent global consumer survey found that consumers turn to mobile apps primarily to simplify their lives. Yet challenges persist: most consumers use apps only once or twice before deciding whether to delete them.
The majority of consumers — 74% — are turning to retailers’ mobile apps to streamline in-store shopping experiences. Of all the ways shoppers use smartphones in stores, using the retailer’s app has grown the most year-over-year.
We invite you to join Airship and poq as we explore the very different motivations behind consumers’ retail app usage — from the desire to save time and simplify their lives to saving money and earning rewards — and how brands can use these motivations to expand customer understanding and create greater value.
You will learn:
Register now for 40 minutes of discussion on the latest mobile consumer research, including the opportunity for Q&A.