Transactional push notifications are getting blocked — not by user choice, but by misconfigured consent frameworks. Here's how to fix it.
Hosted by Airship in partnership with regulatory experts from Taylor Wessing.
EU consent rules for transactional and marketing messaging are getting increasingly complex. Consent Management Platforms (CMPs) are increasingly treating a decline in cookie consent as a blanket opt-out — blocking transactional push notifications even when users have explicitly opted in at the device level. Outage alerts, billing updates, and security notifications go undelivered. Email pixels are now being treated like cookies, forcing teams to complely rethink their email consent workflows. Most teams are left with more questions than answers
What you’ll learn
- How GDPR and ePrivacy apply to transactional messaging across mobile and email
- What the recent CNIL recommendations mean for your email marketing campaigns
- Where CMP configurations conflict with native device opt-ins — and why it’s so common
- How to design consent architectures that cleanly separate transactional from marketing communications
- Practical steps to align your legal and product teams on a compliant, workable approach
Session agenda
- Regulatory framework — ePrivacy, GDPR, CNIL recommendations, and the transactional messaging distinction
- Implementation challenges — native opt-in, CMP conflicts, and SDK configuration
- Practical guidance — how to approach your legal and product teams
- Live Q&A
