Airship has been editorially selected by IAPP to speak at Privacy. Security. Risk. + AI Governance Conference 2026 (October 8–9). Join privacy, technical, and compliance leaders from Airship, DIRECTV, and PrivacyWise as we explore how enterprise brands can make user opt outs stick seamlessly across all digital engagement channels and integrated systems under expanding state enforcement and emerging international regulatory guidance.
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Speaking Session Details:
Consent Fragmentation: The Cross-Channel Opt-Out Compliance Challenge
When: Thursday, October 8, 2026 | 11:00 AM – 12:00 PM PDT
Where: IAPP PSR + AI Governance 2026 | Seattle Convention Center
When a consumer opts out on your website, does that preference propagate across your mobile app, email and connected TV experience? Enforcement from the CCPA, along with emerging regulatory guidance, has made clear that brands must effectuate opt-outs across their entire ecosystem. For most companies, the technical reality falls short.
This panel brings together privacy and product leaders to explore why tracking consumer preferences across channels remains so difficult. Central to this discussion is the concept of the logged-in universe, where consent follows a user’s account rather than their device. Panelists will examine how to locate users within your tech stack, coordinate preferences across authenticated environments and align product, marketing and compliance teams on a unified approach. The session will also explore how preference management can enable more relevant content, better channel level engagement and stronger customer relationships. Attendees will leave with actionable strategies for effectuating unified opt-out compliance across channels.
What You’ll Learn
When a consumer opts out on a web page or mobile app, ensuring that choice instantly propagates across every touchpoint remains a major operational hurdle. In this session, our panel will cover:
Why CMPs Fall Short: Why legacy consent management platforms often fail to propagate opt outs across web, mobile, email, and CTV, and how to architect solutions around the account level “logged in universe.”
Enforcement Benchmarking: How regulatory trends are reshaping cross-channel compliance expectations and how peer organizations are adapting.
Cross-Functional Alignment: Actionable strategies to align product, marketing, and legal teams around unified preference management that honors consumer choices without sacrificing engagement.
Speakers
Related Resources & Further Reading
Before heading to the session, check out these guides on navigating privacy regulations: