William Hill creates a better betting experience

4

x

greater engagement with location-targeted push notifications

2.5

M+

app downloads since launch

William Hill is one of the most established sports betting outlets in the world, with origins dating back to 1934.

Industry

Overview

Fiercely competitive and fast paced, the gambling industry is expected to hit $525 billion by 2023. William Hill is one of the biggest names in the industry — with thousands of licensed betting shops and a variety of mobile apps that allow users to place bets across hundreds of markets.

Challenge

As the mobile gambling industry experiences nonstop growth, William Hill set out to grow its user base while driving increased revenue. Airship Push Notifications are key to the company’s strategy to make the betting experience more immediate — while built-in analytics and A/B testing help the brand maximize conversions.

Results

As William Hill celebrates over 2.5 million app downloads, Airship continues to help the brand grow its user base. The brand has seen 400% greater engagement with location-targeted notifications vs. non-targeted alerts.

Solution

Driving mobile betting revenue

Increased app traffic

William Hill leverages Airship’s Segmentation and Optimal Send Time features to keep traffic flowing to the app.

400% greater engagement with location targeting

The bookmaker drives revenue growth by using push notifications to deliver targeted opportunities such as free betting credits based on the users’ location.