French telecom leader Orange offers a variety of mobile apps and engaging events that set them apart in a fiercely competitive industry. However, keeping customers engaged is an ongoing challenge. Orange sought to gain an additional edge by delivering a more engaging app experience across its product portfolio.

In the changing and competitive telecom industry, Orange stands out from the crowd with its portfolio of mobile apps and services. Orange has invested into more than 30 apps and also leverages major events like the Women’s World Cup to keep customers engaged.

However, getting customers to discover, onboard, and stay engaged with Orange’s apps, services, and events is an ongoing challenge. The company turned to Airship to implement a push notification strategy that builds better customer experiences, retains mindshare, grows engagement, and keeps tabs on customer satisfaction.

Orange uses Airship Push Notifications to capture customers attention and grow engagement with the company’s mobile apps, events and services.

Through timely, automated messages, Orange achieved a 74% opt-in rate — 25% higher than the industry average — while also reducing churn.

Increasing engagement with unforgettable user experiences