CUSTOMER SUCCESS STORy
Magazine Luiza Creates Loyal Customers Using Airship
Brazilian retailer Magazine Luiza is heavily invested in the digital customer experience. Its top-rated mobile app has had over 33 million downloads, giving customers a convenient way to browse and buy products, read reviews and track orders. Key business drivers for the company are retention and building stronger relationships with customers.
Challenge
After experiencing double-digit, year-over-year growth in ecommerce, Magazine Luiza set out to boost its engagement efforts to increase its active customer base and purchase frequency. The retailer turned to Airship to capitalize on its growth momentum by helping customers stay connected to the hottest deals and promotions on their phones, tablets and desktops.
Magazine Luiza is one of the largest retailers in Brazil, with close to a thousand stores, 18 million active customers and a thriving digital marketplace with over 5 million products from third-party vendors.
After discovering that its app users shop more frequently, Magazine Luiza doubled down on its mobile marketing, increasing monthly active visitors by 130%. Airship Push Notifications drive 30% of the app’s gross merchandise volume (GMV).
INDUSTRY
Retail
PRoduct
Push Notifications, Web Notifications, Message Center, Automation, Personalization, Performance Analytics, Predictive AI
More and more customers are engaging with us now. Little by little, we’re increasing our click-through rates and conversions using Airship.”
Solution
Strong Ecommerce Growth
Mobile marketing propelled app traffic and sales.
Maximized App ROI by Delivering Relevant Offers
App sales spiked as Magazine Luiza used Airship’s real-time automation engine to send personalized offers to customers based on purchase and browsing history.
Reached the Entire App Base with Airship Message Center
The retailer drove increased purchase frequency by using Message Center to announce app-exclusive promotions to its entire user base.
Turned Insights Into Smarter Campaigns
Insights from Performance Analytics helped the retailer improve targeting and build more effective campaigns that drive revenue.
By the Numbers