Gartner's companion Critical Capabilities report provides deeper insight into product offerings included in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms
PORTLAND, Ore., — Nov. 8, 2018 — Customer engagement company Urban Airship, today announced that it achieved the highest Product Scores in Gartner’s 2018 Critical Capabilities for Mobile Marketing Platforms1 for the Campaign Creation, Orchestration and Execution Use Cases, and the second-highest score in the Measurement and Optimization Use Case. A complimentary copy of the report is available here.
Gartner evaluated 15 mobile marketing platform vendors as part of the Critical Capabilities report, an essential companion report to the Gartner Magic Quadrant, offering a comparative analysis that scores competing products or services against a set of critical differentiators identified by Gartner. In Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms2 Urban Airship was named a Leader and positioned furthest to the right in the Leaders quadrant on the completeness of vision axis overall.
“We believe Urban Airship’s scores in Gartner’s Critical Capabilities report validate the success our customers are seeing and will further accelerate our worldwide market share lead as we help even more enterprises set new standards for real-time customer experience,” said Brett Caine, CEO and president, Urban Airship. “Our open platform infuses martech stacks with real-time behavioral data, multi-channel orchestration and machine learning that are critical for marketers to both understand new customer expectations and to take immediate and relevant action in order to exceed them.”
According to Gartner L2, “mobile interactions accounted for 67% of all brand site traffic in 2017.” The Critical Capabilities report states, “Mobile marketing platform vendors are addressing this rapid uptick in mobile engagement demands by offering capabilities like improved real-time and event-triggered capabilities, enhanced data protection modules, stronger integrations and third-party partnerships, and AI-driven analytics capabilities.”
1 Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, October 30, 2018
2 Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Charles S. Golvin, Bryan Yeager, July 12, 2018
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About Urban Airship
Urban Airship® is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.