Ozlem Senlik

In the fast-paced world of digital marketing, success depends on far more than snappy slogans and eye-catching content. Behind the scenes, marketers rely on cold, hard data and statistical analysis to fine-tune their strategies and boost performance. Enter A/B testing — the bread and butter of digital marketing experiments.  But before diving into the nitty-gritty […]

Most businesses recognize the importance of experimentation, but many need to tap its full potential. Often, they run experiments in isolation, without coordination or a well-defined plan. Such experiments typically address only one aspect of the marketing strategy at a time. Although this approach may seem more straightforward, it comes with disadvantages of inefficiency, limited […]