Bernardo de Albergaria

Chief Commercial Officer

Apple’s Crucial IDFA Change: 3 Tips for Strengthening Brands with First-Party Data

July 06, 2021

For marketers, third-party data is getting scarcer, which in turn increases the importance of first-party data. With that in mind, here are three tips marketers can use to strengthen their brands.

Mobile Wallet

Why Mobile Wallets Can Make Vaccine Passports a New York Success

Bernardo de Albergaria

May 06, 2021

The travel industry offers a mobile-minded guide for how vaccine passports can enable in-person experiences. Two years ago, 21% of Americans had an airline app on their phone, and 1.5 billion digital boarding passes were used.

Digital Marketing Trends

Celebrities and Other Brands Lean into Digital Intimacy

Bernardo de Albergaria

March 29, 2021

The pandemic has accelerated the practice of one-to-one digital relationships for all kinds of brands. To stay connected, we’ve needed to embrace virtual-but-direct relationships.

Airship News & Updates

Big Game Newbies Like Chipotle, Indeed and Vroom Should Focus on Ads’ Long-Term Impact

Bernardo de Albergaria

February 09, 2021

The surest bet for generating buzz is to combine a TV ad with layers of digital marketing before, during and after game day, writes Bernardo de Albergaria of Airship.

Digital Marketing Trends

5 Predictions for Mobile in 2021

Bernardo de Albergaria

January 13, 2021

M-commerce is at the center of what Mckinsey & Company calls “The Next Normal,” an era of pandemic-driven, rapid change. Airship’s Chief Commercial Officer shares his five mobile predictions for 2021.

Airship News & Updates

Here’s a Sneak Peek into What’s in Store for Elevate 2020

Bernardo de Albergaria

November 19, 2020

Elevate 2020 is a virtual forum where marketing leaders share fresh insights on the best practices, innovations & strategies that will elevate your customer engagement strategy across all your digital channels. Here’s what in store.

Digital Marketing Trends

In a COVID-19 World, Holiday Shopping Is All About Mobile Engagement

Bernardo de Albergaria

November 10, 2020

Brands need to lean into one-to-one mobile connections and new pick-up and delivery options this holiday season as typical shopping habits are disrupted by the pandemic.

Airship News & Updates

Airship Receives Highest Product Scores in Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms

Bernardo de Albergaria

November 03, 2020

We are proud to share that Airship received the highest score in Gartner’s Critical Capabilities for Mobile Marketing Platforms for the second year in a row.

Airship News & Updates

Airship Named a Leader in the Gartner 2020 Magic Quadrant for Mobile Marketing Platforms Report

Bernardo de Albergaria

October 28, 2020

Gartner has just published its third Magic Quadrant for Mobile Marketing Platforms report: Airship has been named a Leader. Learn more & get your complimentary copy of the report.