GasBuddy boosts revenue growth by helping drivers fuel better in real time

24

%

boost in daily active users on days GasBuddy sends an Airship notification

5

x

increase in daily transactions within its GasBack affiliate marketplace

Millions of drivers use GasBuddy to find gas stations based on real-time fuel prices, amenities, ratings, and more. The startup’s fuel savings program, Pay with GasBuddy, has saved drivers over $8 million at the pumps.

Overview

GasBuddy created its mobile app to help drivers across the U.S., Canada, and Australia find the best-priced stations with the amenities they need.

Challenge

The Boston-based startup keeps GasBuddies coming back to the app by continuously investing in new features and programs — including Pay with GasBuddy and GasBack — that make life on the road cheaper and easier. But new features and loyalty programs don’t add much value without rapid adoption. Generating user excitement is critical to driving up engagement, increasing the number of daily active users, and growing revenue through its affiliate marketplace.

Results

Using mobile messaging, GasBuddy expanded its marketing reach by 60%. On days GasBuddy sends notifications via Airship, the company sees a big boost in program enrollments and transactions within its GasBack affiliate marketplace.

Airship provides the marketing team with all of the tools we need to smartly segment and personalize messages to GasBuddies to drive valuable business results.

Lauren Monk
Director of Acquisition & Lifecycle Management

Solution

Driving amazing business results through timely, relevant messaging

Location-based offers multiply marketplace transactions

GasBuddy integrates Radar with Airship to trigger location-based alerts. App users automatically get a limited-time GasBack offer when they enter a geofenced retail location.

Message center expands marketing reach

Using an in-app message center, GasBuddy is able to expand its reach beyond email to market loyalty programs.

Cross-channel reengagement via real-time data streaming

GasBuddy sends data from Airship to Salesforce Marketing Cloud to automatically trigger cross-channel reengagement campaigns.