Benchmark Report

Mobile App Push Notification Benchmarks 2026

See how your app stacks up — and where to improve.

Get the latest industry data on opt-in rates, direct opens and notification volumes, plus clear insights into how iOS and Android are shifting in 2026.

What’s Inside
  • Opt-in + direct open benchmarks (iOS & Android)
  • 15+ industry vertical breakdowns
  • Year-over-year comparisons
  • Tips to improve opt-ins, onboarding and engagement
  • Customer spotlight: how bol boosted opt-ins with no-code experiences

Push notifications remain one of the most effective tools for driving engagement, retention and revenue — but performance varies dramatically by industry, platform and strategy. 

This annual report gives you a clear picture of what “good” looks like in 2026 so you can benchmark your performance, identify gaps and plan smarter.

Get the insights!

A Key Player in Reaching Active Users Worldwide

“Airship is a critical product for us to reach our growing daily/monthly active users and we have not been able to find an alternative that serves our purposes on the market.”
APRIL 1, 2025
Management / Business Consulting,
Telecom Industry

Feature-Rich and Reliable Platform: A Comprehensive Analysis

It is a great product offering all the aspects of functionality needed by our division to engage and acquire the mobile audience. Excellent management team, very engaged customer service representative and overall responsive crew.
APRIL 23, 2025
Product Management,
Media Industry

A Versatile Platform for Personalized Customer Journeys

Working with Airship, on the platform and with our account managers, has been a great experience... always able to help us find solutions, even making current processes more efficient
APRIL 3, 2025
Product Management,
Insurance Industry

Superior Product with Zero Downtime and Continuous Innovation

Plenty of features and they continue to look to integrate new features - best in class.
APRIL 3, 2025
Software Development,
Travel and Hospitality Industry

Leveraging Airship for Effective App and In-App Notifications

I use Airship to establish marketing campaigns... It's easy to use. Airship contacts are reactive and is a pleasure working with us.
MARCH 31, 2025
Marketing,
Telecommunications

Decade-Long Success with Powerful Integration Platform

Ten years ago we integrated this platform with very good results. The roadmap and product evolution have covered our expectatives and helped us to provide new features.
SEPTEMBER 6, 2024
IT,
Banking Industry