Winning Strategies for Retailers: Location-Driven Experiences

Implementing location-based experiences could be the strategy you need this year to boost revenue. There’s no denying the fact that smartphones are ubiquitous and now driving many in-store customer experiences. In fact, in a study conducted recently by Google, 79% of customers said they use their mobile devices to help them while shopping. 

Retailers and restaurants have a lot to gain from in-store app experiences too – incremental orders, plus the opportunity to deliver personalized experiences and promote loyalty program offers. It makes sense then that nearly 50% of retailers said that in-store mobile app experiences are a priority, according to BRP’s “In-Store Mobility” report. In this webinar, led by two senior tech executives, you’ll learn how:

• On-premise app experiences drive app engagement
• Streamlining the pickup process increases revenue and customer satisfaction
• Personalization, powered by location, should be applied throughout the customer lifecycle