Web Notifications: Engage Web Visitors on a Deeper Level
New channels for reaching key audiences are always on the rise, but how can you evaluate if they’ll bring the value you need to add to your marketing mix? Web notifications are one of those options — and can be a very attractive one to deepen relationships with web visitors — so let’s focus on how you can use web notifications to encourage visitor action and engagement.
– The most common messaging strategies: transactional, educational, promotional and lifecycle
– How they fit into your cross-channel marketing mix to complement existing campaign efforts
– Campaign ideas and best practices to encourage action