Building a Mobile Content Plan that Converts

Webinar recording now available

Content marketers know writing for mobile is different; it’s more succinct and formatted differently for smaller-screen consumption. But what about translating this notion to the world of mobile messaging? We’ve seen a lot of great mobile messaging content and more than a few fails in our day. The good stuff all has elements in common, and we’ve pulled those into an easy-to-use template to help users build mobile content that gets results.

You’ll be guided through our template to:

  • Help define your mobile value proposition
  • Create better content that drives user action
  • Sketch out a plan for targeted, ongoing mobile content that converts


  • Alyssa Meritt, Head of Strategic Services, Urban Airship
  • Leslie McCollom, Content Strategist, Urban Airship
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