Using In-App Campaigns to Reach your Entire App Audience

Using in-app campaigns to reach your entire app audience

Push notifications provide a great way to let users know about new promotions and offers to get users back into the app, but are only seen by about half of your audience. How do marketing teams let their users know about new features, customer service messages or news about the app that is vital to helping their users get the most out of it?

You’ll learn:

• How to use In-App Campaigns and Lifecycle Lists
• Best practices on when to use Push notifications and In-App messaging
• Messaging campaign ideas for new users, active and in-active users
• Use cases and practical ideas you can put into use in the next 30 days