Video

How Belk Grew App Engagement with a Personalized Mobile-Centric Strategy

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Find out how Belk leveraged their app and personalized messaging to dramatically increase revenue for three straight years, making it their fastest-growing eCommerce revenue channel — despite the challenges of COVID.

Watch the recording now to learn:

How to get started using customer data to drive an effective app messaging strategy
Leveraging Airship’s Attributes feature to target specific users with personalized communications
Leveraging multiple app messaging channels (not just push) to drive engagement and sales