How Belk Grew App Engagement with a Personalized Mobile-Centric Strategy
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Find out how Belk leveraged their app and personalized messaging to dramatically increase revenue for three straight years, making it their fastest-growing eCommerce revenue channel — despite the challenges of COVID.
Watch the recording now to learn:
- How to get started using customer data to drive an effective app messaging strategy
- Leveraging Airship’s Attributes feature to target specific users with personalized communications
- Leveraging multiple app messaging channels (not just push) to drive engagement and sales