How Belk Grew App Engagement with a Personalized Mobile-Centric Strategy

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Find out how Belk leveraged their app and personalized messaging to dramatically increase revenue for three straight years, making it their fastest-growing eCommerce revenue channel — despite the challenges of COVID.

Watch the recording now to learn:

  • How to get started using customer data to drive an effective app messaging strategy
  • Leveraging Airship’s Attributes feature to target specific users with personalized communications
  • Leveraging multiple app messaging channels (not just push) to drive engagement and sales