Defending the Base: How NBC Used Data to Retain Customers while Preparing for the Future of Live Sports

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The NBC Sports app keeps users informed with live streams, video-on-demand content, and full-event replays for events ranging from the Super Bowl to the Olympics. But when the sporting world was dramatically impacted in 2020, the NBC Sports App team had to rapidly pivot their audience retention strategies. Learn what adjustments they made, and how they are planning for a return to live sports.

Session Highlights:

  • Leveraging data to drive insights on retention strategies that focus on quality over quantity
  • New engagement strategies required for the shift to “fanless” sports
  • Best practices, A/B test results, and tactics for sending notifications for live events