Airship’s Mobile App Maturity Assessment Explained


Airship’s Mobile App Maturity Assessment is the tool your brand needs to understand where you are with your mobile app experience (MAX) capability. It evaluates and ranks your capability across six key dimensions, calculates an overall maturity score, and provides recommendations for improvement.

In this video, Mobile Marketing Magazine’s Editorial Director and Co-Founder, David Murphy, interviews Airship’s Senior Strategy consultant, Monica Lawson, about the Mobile App Maturity self-assessment tool. They talk us through why it’s more important than ever for brands to understand the current state of their mobile apps — and how to improve it.