Accuweather is Using Hyperpersonalized Messaging to Grow App Ratings and Increase Engagement

If the form doesn't render correctly, kindly disable the ad blocker on your browser and refresh the page.


Customers depend on AccuWeather to deliver urgent, life-saving news and local weather on mobile in the moments it matters most. Learn how AccuWeather improved app ratings and engagement following a significant app redesign, and how they’re planning for the future.

Watch the recording now to learn:

  • How AccuWeather improved its Android app store rating from the low 3s to a 4.2 following a significant app redesign 
  • Leveraging in-app automation to recruit beta users, educate and retain customers, and gather feedback when releasing an app redesign  
  • Using performance analytics to segment an audience, send personalized messages and increase direct engagement rates