Video
Accuweather is Using Hyperpersonalized Messaging to Grow App Ratings and Increase Engagement
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Customers depend on AccuWeather to deliver urgent, life-saving news and local weather on mobile in the moments it matters most. Learn how AccuWeather improved app ratings and engagement following a significant app redesign, and how they’re planning for the future.
Watch the recording now to learn:
- How AccuWeather improved its Android app store rating from the low 3s to a 4.2 following a significant app redesign
- Leveraging in-app automation to recruit beta users, educate and retain customers, and gather feedback when releasing an app redesign
- Using performance analytics to segment an audience, send personalized messages and increase direct engagement rates