Why Fetch Puts Fun First
Featuring Chief Marketing Officer Birk Cooper
On this week’s episode, you’ll hear how Fetch makes savings fun as Tom Butta speaks with their CMO, Birk Cooper. In case you haven’t heard of Fetch, it’s America’s No. 1 rewards app and leading consumer-engagement platform with about 18M active users per day. How do that many people have fun while collecting rewards? Simple. They scan all the receipts they have from their daily purchases.
In their conversation, Birk stresses the importance of fun to the Fetch experience, and goes into detail about how they continually retool their app and offerings to align with this philosophy. Having been with Fetch since 2014, Birk also shares his thoughts around why they made the decision to split product away from marketing, what lessons they all learned from it, and how it’s made a lasting impression on the business.
Be sure to keep an ear out for the unbelievable retention Birk and the Fetch team see within the first few months and how they achieve it. Later on, Tom also explores the B2B side of the business and why brands come to Fetch to help manage their rewards programs.