Benchmark Report

Mobile Shopping and Influence During Cyber Week

Power Mobile Growth with Benchmarks & Best Practices From 200 Leading Retailers

Gear up for the upcoming holidays by reviewing retail trends and stats we saw during Cyber Week 2016.

This report examines app statistics from 200 leading brands across the U.S. and U.K. to reveal what mobile retail trends tell us and how they can be applied in preparation for the 2017 holiday season.

We explore messaging cadence and content, why targeting is best for results and — critically — the ROI that two organizations saw for their mobile messaging platform spend over the holiday shopping season.

Download the report to see:

  • Mobile messaging volume & timing over the holidays
  • Results of targeted vs. broadcast retail messaging
  • User acquisition activity and results over the critical timeframe
  • U.K. vs. U.S. mobile messaging trends & performance
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