3 ways to turn your fragmented audience into mobile loyalists
The channel-surfing customer of today has multiple choices and interactions with your brand that no longer follows the classic marketing funnel model. Mobile is more than just another channel to engage with customers, it is a way to capture the attention (and loyalty) of a fragmented audience using an owned channel – your app.
While many communication channels become increasingly pay-to-play, mobile remains a highly personal, always present, intent driven channel to inspire action and drive results.Learn:
- Why mobile messaging is critical to your cross channel engagement strategy
- The unique advantages (and complexities) of mobile over other channels
- How leaders are adapting to the new mobile mindshift to create differentiated mobile offerings
- What you need to consider as you plan for mobile