USING MOBILE WALLET FOR SWEEPSTAKES ENTRIES
As a major sponsor of the 2016 Copa América Centenario, Sprint helped celebrate fans’ passion for soccer via a tournament-centric sweepstakes.
The sweepstakes offered fans the chance to win daily prizes and enabled them to download a personalized mobile wallet pass to track entries. With the ability to update users’ mobile wallet passes, Sprint opened up an ongoing marketing channel to new users while delivering an innovative mobile experience.
Best of all? Sprint saw more sweepstakes entrants install the mobile wallet pass than opt in to other forms of communication — including email. And, the team was able to get up and running with this valuable engagement channel on a short timeline — only three weeks from conception to execution.
Download the case study to learn more about Sprint’s success using mobile wallet.