Using Location-Targeted App Messaging for an Enhanced Onsite Experience
US Open Case Study
Think location-based marketing is still in its infancy? Think again.
At the US Open, the United States Tennis Association used location-based messaging (including beacons!) to enhance the on-site attendee experience.
By using current location (within a geofence), push notifications and an in-app message center, USTA was able to drive last-minute ticket sales — with nearly a third of all recipients clicking the “Buy Tickets Now” button within the app’s message center.
Location-based messaging is also a great way to differentiate your event experience for those on-site versus at-home.
Download the case study today to learn more about the results of USTA’s location-rich mobile messaging experience.