Transform Your Marketing Strategy with Zero-Party Data

In a cookieless world, obtaining usable data for personalization is challenging brands to leverage new pathways and technologies to meet customer expectations. In this month’s LevelUp Virtual we’ll walk you through the differences between zero- and first-party data and how to leverage Airship to obtain them both and implement them into your marketing strategy. 

Watch now as Airship Strategic Consultant Monica Lawson walks you through 3 critical elements: 

• Learn the Secrets of Zero-Party Data: Understand what zero-party data is and why it’s the gold standard for personalization and gaining customer trust.
• Master In-App Experiences: Dive into the world of in-app experiences that delight your customers and encourage them to share their preferences and interests willingly.
• Drive Engagement Like Never Before: Discover how to use zero-party data to create highly personalized marketing campaigns that resonate with each user.