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Chicago Seminar

Urban Airship Seminar Series

Understand Marketing’s 7 Seismic Shifts: Moving from interruption to invitation

Consumers are making mobile the most wildly adopted technology in history. This presents a great opportunity – but only if you can make the move from interruption to invitation. We’ll help you re-imagine everything for mobile by explaining the 7 Seismic Shifts and how to capitalize on them. This content-packed session features key lessons learned for using today and tomorrow’s exploding mobile app market to drive highly successful and sustained engagement strategies. Leaders in media, retail and other industries will be discussing critical topics such as:
  • Understanding the fundamentals of mobile relationship management
  • Developing and reaching your “always-addressable audience”
  • Increasing your marketing opportunities by putting your brand in the customer’s hand
  • How building location profiles for every customer changes the game forever
Speakers: Mark Shaffer, Strategy Development, Business Planning and Analytics Manager, Walgreens Adam Kempenaar, Senior Director of New Media and Creative Services, Chicago Blackhawks Brad Boron, Coordinator, New Media, Chicago Blackhawks Jeremy Black, Director, Retail and CPG, Xtreme Labs Brent Hieggelke, Chief Marketing Officer, Urban Airship


Date: Thursday, April 18th Time: 8AM to 11AM Venue: Skydeck Chicago, 99th Floor, Willis Tower, 233 S. Wacker Drive, Chicago Details: Please enter Willis Tower from S. Franlin. Attendees will have VIP access to the world renowned LEDGES on the 103rd floor immediately after the seminar, and will receive a ticket to Dare to Stand Out.