Inside and Outside of Your AppThe most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
We’ve recently compiled the industry’s largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up on the right to view the recorded webinar from Bill Schneider, Urban Airship’s director of product marketing. You can also check out what some of the top minds in mobile have to say about the industry below before watching the webinar: