[ Passbook Unleashed | Airship

Passbook Unleashed

Learn how Passbook is ushering in the third mobile marketing wave.

Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more—that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers’ mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online Thursday, January 24, 2013 11:00 AM – 12:00 PM PST to discuss Passbook strategies and understand:
  • The essential new role of Passbook in the mobile marketing mix
  • How passes can bolster your existing app strategy—or offer you a conduit to your customers’ phones for the first time
  • How passes work as powerful “lightweight” apps, that can be updated in real-time
  • How to easily execute Passbook campaigns without writing code or being a developer


Michael Becker, Managing Director, North America, MMA


Joe Beninato, GM Digital Wallet, Urban Airship Brent Hieggelke, Chief Marketing Officer, Urban Airship