Mobile Wallets: The Next Big Mobile Channel
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Featuring guest speaker Jordan McKee, Senior Analyst – Mobile Payments at 451 Research
Is the smartphone destined to replace your wallet? Apple Pay, Google Pay and Samsung Pay are battling it out for mobile payment supremacy, creating critical mass around mobile wallets. This will enable marketers to engage with consumers in whole new way, connecting acquisition, conversion and loyalty across all channels.
We shared the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from B2C and B2B companies that go beyond mobile payment.You’ll learn:
About the mobile wallet opportunity
How to turn mobile wallets into an on-going mobile engagement channel
How to use mobile wallets to drive higher efficiencies
How brands can get started with mobile wallet, even without an app
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