Mobile Majority New York Event
Uh oh, the mobile majority is here. What now?
There is a mobile tidal wave approaching that will leave the landscape of business forever changed. Mobile users are positioning mobile to dominate all other media channels, but the nature of the medium requires marketers to shift their thinking beyond traditional reach and frequency tactics to sustained interactions and personal relevancy. Join us and other mobile leaders as we discuss what is being done now to prepare for the inevitable: when mobile has the primary influence on your business. Hear from ESPN, NBA and Bottle Rocket Apps as they share how their organizations are embracing the new mobile mindset including:- How they are using mobile to drive action, engagement and loyalty
- Benefits of building and maintaining a high-value, always-addressable audience
- What valuable user-data is being used to optimize their roadmaps
- New opportunities coming with the introduction of iOS 7 and Google Wallet
Event Details
Tuesday, November 5, 2013
8:30am – 11am
Dream Downtown, 355 West 16th Street New York, NY 10011
*Breakfast will be provided
Speakers
- Matt Restivo – Product Manager, Digital Media Product Development, ESPN
- Michael Griffith – Creative Director, Bottle Rocket Apps
- Brent Hieggelke – CMO, Urban Airship