[ Good Push Index | Airship

Good Push Index

In our third and most expansive Good Push Index (GPI) data study, we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period. This in-depth report offers some of the first insights on push messaging’s effectiveness across key industry verticals—Retail, Media, Sports, Games, Gambling and Entertainment. In addition, for the first time ever, each industry has a quantitative view of push notification opt-in rates. The study is our most expansive effort by far, including more than 2400 apps and 500 million push notifications. Download our full report to discover which industries are leading, as well as differences that highlight unique industry characteristics and opportunities for greater results.