Chicago Tribune + Airship: A Customer Success Story
The Chicago Tribune is on a mission to create daily habit with readers through more proactive engagement. See how the Chicago Tribune team has leveraged its partnership with Airship to:
- Connect with readers on their lock screens with timely, personalized, rich notifications that keep readers coming back to the app
- Reduce churn and boost retention and engagement by fine-tuning the types of notifications readers receive
- Drive a 62% reduction in uninstalls with A/B testing and continuous optimization
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