[ Mobile Brand Leader Webinar Series 3.20.14 | Airship

Mobile Brand Leader Webinar Series 3.20.14

Industry leaders in Mobile Maturity

Who is leading—and why—in the race to embrace mobile customers. Join guest Forrester Research, Inc. and Urban Airship in the recorded webinar from March 20, where we showcase a new data study that reveals trends among the most sophisticated mobile adopters by industry. Findings in the Mobile Maturity Benchmarks Report represent survey responses from nearly 500 marketing and technical leaders and senior executives. Respondents shared which mobile tactics are used in their organization, who is responsible for mobile innovation and decision-making, how mobile results are measured, and hurdles/drivers for future mobile development. The one-hour webinar analyzes these results, enabling you to measure your organization relative to others within your industry. Watch the recording now to hear:
  • Forrester Research, Inc., analyst Ted Schadler’s own research on Mobile Maturity
  • Notable differentiators between veteran and beginner mobile adopters
  • Trends among the top performers of the survey
  • How different departments and industries view mobile
  • Steps you can take to evolve your app on the Mobile Maturity spectrum.
Complete the form below to view the recording.