Elevate 2022

Welcome & Introduction

Brett Caine – An introduction to MAX fundamentals, including economic drivers, the customer app lifecycle, the chasm of no return and the Airship platform.

Thomas Butta – To master MAX, start where you are (Airship’s Maturity Assessment), map your routes to value (Airship’s Value Map), know more about your customers (practical approach to privacy) and do more faster (understanding performance gaps).