AI-Powered Customer Experiences: Airship’s Commitment to Responsible Innovation

Airship focuses on delivering AI innovations to help customers improve efficiency, scale experiments, increase conversion, and reduce time to value, all while maintaining transparency, data integrity, and security. As an AI-powered cross-channel customer experience platform, Airship’s goal is to apply AI where it matters most, empowering marketing teams to create personalized campaigns, streamline customer journeys, generate message content, and identify optimal send times for maximum engagement.

Airship’s AI approach is built on continuous learning, human oversight, and ethical principles, with a strong commitment to data protection and compliance with evolving AI regulations. The company leverages Google’s Vertex AI platform for its generative AI features, ensuring that customer data is used solely to optimize marketing campaigns and is not used to train AI models. This balanced approach allows customers to benefit from AI’s transformative potential while maintaining control over their brand voice, customer relationships, and strategic direction.