How Luisa Via Roma Drives Engagement with Personalization & Experimentation

Customers don’t just buy products—they buy experiences. And in today’s world, those experiences must be seamless, personal, and unforgettable across every channel.

In this exclusive session, Francesca Berretti, Head of CRM at luxury retailer Luisa Via Roma, and Emily Stevens, Director of Strategic Services at Airship, will reveal the strategies that are transforming customer engagement in retail:

• Personalisation at scale – making every customer feel like your only customer
• Data-powered journeys that drive loyalty and lifetime value
• Orchestration across multiple channels so every touchpoint feels connected
• Trust-building tactics that turn shoppers into brand advocates

Learn from a global leader redefining customer experience and walk away with actionable steps you can put into play immediately. 

Meet the Speakers

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