Accengage Push Notification & In-App Message Benchmark for Mobile Apps
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Evaluate the opt-in and reaction rates of your Push Notification and In-App Message campaigns for Mobile Apps.
This Accengage study enables marketers to benchmark the performance of their Push Notification & In-App Message campaigns in terms of opt-in and reaction rates on iOS & Android by industry, country and continent, as well as hour of the day & day of the week.
To do so, we have analyzed 50 billion Push Notifications sent on behalf of our customers worldwide during the first 6 months of 2018.