9 Experience Trends in 2022 for the Mobile Consumer

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A lingering pandemic, continuing supply chain and inflation concerns, and preference for all things mobile means both customers and brands are relying more than ever on apps. How will this macro trend play out in 2022? Will customers continue to prioritize the mobile app over other channels? Will brands evolve customer experiences to meet new demands? What will be the long-term impact of COVID-19 on customer behavior and app design? How will consumers and brands negotiate reciprocal value exchanges that create greater value for everyone involved? How will brands respond to fundamental platform changes? What do consumers really, truly, care about? Read Airship’s answers in 9 Experience Trends for the Mobile Consumer.