The State of Mobile Marketing Tactics 2017 BST
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Learn more about the tactics digital marketers are using to drive mobile and web engagement from guest speaker, Forrester's VP and Principal Analyst Thomas Husson. He will share an overview of the key tactics marketers are taking advantage of, including push notifications, web notifications and mobile wallet marketing. He will also put adoption of these tactics in perspective of consumer usage and will share best practices to make the most of mobile and broader emerging technologies.
Attendees will take away:
- Tactics and examples of how marketers are employing fast-growing mobile marketing tactics
- Key mobile trends in 2017 — and beyond
- Best practices around integrating mobile into an omni-channel marketing strategy