Webinar | Predicting User Churn & Mobile App Retention Benchmarks GMT

Webinar Recording

Tackle the #1 Factor Impacting App Audience Growth

When marketers don’t message new opt-in app users, they waste $.95 cents of every dollar spent acquiring them since only 5% continue to use those apps 90 days later. Considering the cold-hard cash that goes into app user acquisition, let’s focus on how you can keep them.

In this webinar, you will learn:

New user retention data details the impact of messaging at different intervals in the app user lifecycle, including findings specific to key industry verticals
Recommendations on when & what to message to increase new user retention rates
An understanding of how predictive churn software works, and how you can identify users at-risk and take action while there’s still time

Speakers:

Bill Schneider, Senior Director, Product Marketing
Neel Banerjee, Senior Product Manager

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