Webinar | Predicting User Churn & Mobile App Retention Benchmarks GMT
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Webinar Recording
Tackle the #1 Factor Impacting App Audience Growth
When marketers don’t message new opt-in app users, they waste $.95 cents of every dollar spent acquiring them since only 5% continue to use those apps 90 days later. Considering the cold-hard cash that goes into app user acquisition, let’s focus on how you can keep them.
In this webinar, you will learn:
- New user retention data details the impact of messaging at different intervals in the app user lifecycle, including findings specific to key industry verticals
- Recommendations on when & what to message to increase new user retention rates
- An understanding of how predictive churn software works, and how you can identify users at-risk and take action while there’s still time
Speakers:
- Bill Schneider, Senior Director, Product Marketing
- Neel Banerjee, Senior Product Manager