{"id":26421,"date":"2026-10-05T11:20:13","date_gmt":"2026-10-05T18:20:13","guid":{"rendered":"https:\/\/www.airship.com\/?post_type=resource&#038;p=26421"},"modified":"2026-10-05T11:24:57","modified_gmt":"2026-10-05T18:24:57","slug":"zero-party-data-customer-experience","status":"publish","type":"resource","link":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/","title":{"rendered":"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams"},"content":{"rendered":"","protected":false},"featured_media":27180,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"topic":[],"resource-type":[568],"class_list":["post-26421","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-playbook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams | Airship<\/title>\n<meta name=\"description\" content=\"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams\" \/>\n<meta property=\"og:description\" content=\"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Airship\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T18:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/06\/Feature-Zero-PartyDataCX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1072\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"29 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/\",\"url\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/\",\"name\":\"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams | Airship\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.airship.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Feature-Zero-PartyDataCX.png\",\"datePublished\":\"2026-10-05T18:20:13+00:00\",\"dateModified\":\"2026-10-05T18:24:57+00:00\",\"description\":\"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/resources\\\/zero-party-data-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.airship.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Feature-Zero-PartyDataCX.png\",\"contentUrl\":\"https:\\\/\\\/www.airship.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Feature-Zero-PartyDataCX.png\",\"width\":2048,\"height\":1072,\"caption\":\"Zero-party data in customer experience: A guide for product and growth teams\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/\",\"name\":\"Airship\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Organization\",\"Brand\",\"OnlineBusiness\"],\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#organization\",\"name\":\"Airship\",\"url\":\"https:\\\/\\\/www.airship.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.airship.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-airship-blue.svg\",\"contentUrl\":\"https:\\\/\\\/www.airship.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-airship-blue.svg\",\"caption\":\"Airship\"},\"image\":{\"@id\":\"https:\\\/\\\/www.airship.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"foundingDate\":\"2019-06-01\",\"slogan\":\"Cross-Channel Customer Experiences for the Mobile Era\",\"description\":\"Deliver personalized messages and interactions that convert across mobile, web, email, SMS, wallet and more\u2014fueled by real-time data, AI and unified orchestration.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/airshipsocial\\\/\",\"https:\\\/\\\/x.com\\\/airship\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/airship-social\\\/\",\"https:\\\/\\\/bsky.app\\\/profile\\\/airshipsocial.bsky.social\",\"https:\\\/\\\/www.youtube.com\\\/@airshipsocial\"],\"contactPoint\":[{\"@type\":\"ContactPoint\",\"telephone\":\"+1-(855)-385-3155\",\"contactType\":\"Sales\",\"areaServed\":\"US\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+44-(0)300-303-8796\",\"contactType\":\"Sales\",\"areaServed\":\"UK\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+33 1 88 88 82 88\",\"contactType\":\"Sales\",\"areaServed\":\"FR\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+49 69 566085755\",\"contactType\":\"Sales\",\"areaServed\":\"DE\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+49 69 566085755\",\"contactType\":\"Sales\",\"areaServed\":\"DE\"},{\"@type\":\"ContactPoint\",\"email\":\"press@airship.com\",\"contactType\":\"Media Contact\",\"areaServed\":\"US\"},{\"@type\":\"ContactPoint\",\"email\":\"privacy@airship.com\",\"contactType\":\"Data Privacy Inquiries\",\"areaServed\":\"US\"}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams | Airship","description":"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/","og_locale":"fr_FR","og_type":"article","og_title":"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams","og_description":"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.","og_url":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/","og_site_name":"Airship","article_modified_time":"2026-10-05T18:24:57+00:00","og_image":[{"width":2048,"height":1072,"url":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/06\/Feature-Zero-PartyDataCX.png","type":"image\/png"}],"twitter_misc":{"Est. reading time":"29 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/","url":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/","name":"Zero-party data in customer experience: A guide to data-driven personalization for product and growth teams | Airship","isPartOf":{"@id":"https:\/\/www.airship.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/06\/Feature-Zero-PartyDataCX.png","datePublished":"2026-10-05T18:20:13+00:00","dateModified":"2026-10-05T18:24:57+00:00","description":"Get a realistic framework for understanding the three types of AI in CX, what agentic AI actually delivers, and the questions that separate substance from hype.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.airship.com\/fr\/resources\/zero-party-data-customer-experience\/#primaryimage","url":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/06\/Feature-Zero-PartyDataCX.png","contentUrl":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/06\/Feature-Zero-PartyDataCX.png","width":2048,"height":1072,"caption":"Zero-party data in customer experience: A guide for product and growth teams"},{"@type":"WebSite","@id":"https:\/\/www.airship.com\/fr\/#website","url":"https:\/\/www.airship.com\/fr\/","name":"Airship","description":"","publisher":{"@id":"https:\/\/www.airship.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.airship.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Organization","Brand","OnlineBusiness"],"@id":"https:\/\/www.airship.com\/fr\/#organization","name":"Airship","url":"https:\/\/www.airship.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.airship.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/02\/logo-airship-blue.svg","contentUrl":"https:\/\/www.airship.com\/wp-content\/uploads\/2026\/02\/logo-airship-blue.svg","caption":"Airship"},"image":{"@id":"https:\/\/www.airship.com\/fr\/#\/schema\/logo\/image\/"},"foundingDate":"2019-06-01","slogan":"Cross-Channel Customer Experiences for the Mobile Era","description":"Deliver personalized messages and interactions that convert across mobile, web, email, SMS, wallet and more\u2014fueled by real-time data, AI and unified orchestration.","sameAs":["https:\/\/www.facebook.com\/airshipsocial\/","https:\/\/x.com\/airship","https:\/\/www.linkedin.com\/company\/airship-social\/","https:\/\/bsky.app\/profile\/airshipsocial.bsky.social","https:\/\/www.youtube.com\/@airshipsocial"],"contactPoint":[{"@type":"ContactPoint","telephone":"+1-(855)-385-3155","contactType":"Sales","areaServed":"US"},{"@type":"ContactPoint","telephone":"+44-(0)300-303-8796","contactType":"Sales","areaServed":"UK"},{"@type":"ContactPoint","telephone":"+33 1 88 88 82 88","contactType":"Sales","areaServed":"FR"},{"@type":"ContactPoint","telephone":"+49 69 566085755","contactType":"Sales","areaServed":"DE"},{"@type":"ContactPoint","telephone":"+49 69 566085755","contactType":"Sales","areaServed":"DE"},{"@type":"ContactPoint","email":"press@airship.com","contactType":"Media Contact","areaServed":"US"},{"@type":"ContactPoint","email":"privacy@airship.com","contactType":"Data Privacy Inquiries","areaServed":"US"}]}]}},"_links":{"self":[{"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/resource\/26421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":9,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/resource\/26421\/revisions"}],"predecessor-version":[{"id":29703,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/resource\/26421\/revisions\/29703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/media\/27180"}],"wp:attachment":[{"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/media?parent=26421"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/industry?post=26421"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/topic?post=26421"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/www.airship.com\/fr\/wp-json\/wp\/v2\/resource-type?post=26421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}