With 78% of global consumers regularly using apps of their favorite brands, it’s no secret that mobile apps — and engaging mobile app experiences — have become indispensable for Retailers.
Join us for a fireside chat with Linda Lopez, Sr. Manager Mobile & App Enablement at Neiman Marcus as she discusses how Neiman Marcus inspires new shoppers, drives revenue and fosters loyalty by partnering with Airship.
Discover:
- Why better mobile app experiences are essential for today’s retail brands
- How Neiman Marcus —
- Drives effective onboarding journeys to get to know customers and incentivize retention
- Leverages in-app experiences to elevate editorial campaigns that inspire repeat purchases
- Creates intricately personalized journeys connecting inside and outside the app to maximize loyalty and revenue
- Defines and measures success through retail & mobile-specific KPIs and metrics
- Stays ahead of the curve — and stays poised for future success — because of its mobile app marketing
- How the Airship platform benefits Google Cloud customers
Who Should Attend:
Marketing professionals, mobile app developers, digital strategists, and anyone interested in enhancing customer experiences through innovative digital tools.
Speakers include:
Linda Lopez
Sr. Manager, Mobile & App Enablement
Ramsey Kail
VP, Technical Solutions
Curtis Gross
Cloud Customer Engineer, Marketing Tech, Retail
