Most new app customers (57%) use an app just once or twice before deciding whether to delete it, so you need to get them activated ASAP. It’s all about Onboarding. Your customers need to find out quickly how your app will help them and how to use it — without being overloaded with requests for information and opt-ins.
In this session, Airship’s Lead Strategic Consultant, Ammi White will discuss the value of an activated customer and why the first moments of your app onboarding are the most critical. Then, Airship’s Campaign Specialist, Hayley Welmon will walk you through setting up key elements of your onboarding workflow that will kickstart the activation of new app customers.
You’ll walk away from this session with the ability to set up an onboarding flow that includes zero-party data collection and a preference center — so you can start personalizing mobile app experiences with only the content that customers want.