All Releases
Browse Airship product release announcements, from messaging and wallet passes to AI-powered tools and accessibility features.
Calendar and Campaigns
Oct 23, 2025Tame the complexity of your projects by grouping related messages into Campaigns and viewing your schedule and history in a calendar.
RCS Branded Sender
Oct 9, 2025Upgrade the SMS user experience with an RCS branded sender. Instead of sending from an unfamiliar phone number, your messages display with your company name, custom color, logo, and Verified badge for enhanced recognition and engagement.
Scene Accessibility Enhancements
Sep 29, 2025Create more inclusive experiences with enhanced accessibility features that make your Scenes work seamlessly with assistive technologies.
Web URL Trigger for Scenes
Sep 19, 2025Use the Web URL trigger to create context-aware web experiences without code. URL-based targeting enables precise control over when and where your Scenes appear on your website.
Semantic Tags for Apple Boarding Passes
Sep 15, 2025Airship provides Day 1 support for Apple’s refreshed boarding passes with semantic tags. This addition for iOS 26 enables surfacing travel insights, such as Live Activities, in‑pass UI enhancements like airport maps and baggage tracking, and deeper Wallet interactions.
More Powerful A/B Testing for Messages
Sep 8, 2025Maximize message campaign performance with expanded A/B testing capabilities. Experiment with delivery settings and content variants for deeper insights into what drives engagement.
AI-Generated Scenes
Jul 31, 2025Accelerate your Scene creation workflow using generative AI to automatically transform your descriptions and designs into screens.
Zero-Copy Data Integration
Jul 29, 2025Zero-copy data integration with Airship allows direct use of data from external systems, which means data remains in its original location instead of being copied or imported into Airship. You can access your data in real time for segmentation and personalization using attributes.
SMS Collection and Registration in Scenes
Jul 23, 2025Add an SMS opt-in form to your app or website using Scenes. Collecting phone numbers or registering SMS channels is available out of the box.
Enhanced Personalization Proofing and Testing
Jul 16, 2025Instantly preview personalized content with real user data, helping you refine campaigns directly. You’ll see what your audience experiences without any extra steps.
Enhanced Dashboard Navigation
Jul 14, 2025Airship’s dashboard usability updates and new features help you move faster and operate more efficiently.
Branching for Scenes
Jun 24, 2025Use branching to create personalized, dynamic Scenes that are tailored to user behavior.
Feature Flag Reference Images
Jun 23, 2025Reference images in Airship feature flags help you identify what a flag controls.
Generative AI Content by Google Gemini
Jun 3, 2025Generative AI content is now powered by Google Gemini and included in Airship AXP Enterprise plans.
Brand Guidelines
May 30, 2025Set brand guidelines for your project to ensure consistent identity while accelerating content creation.
Content Stacking in Scenes
May 22, 2025Enhance your Scene designs with content stacking and border options. Plus, updates to project settings help avoid configuration errors.
Performance Analytics Labs Dashboard
May 22, 2025The Labs dashboard provides early access to reports Airship is evaluating to enhance your data analytics experience.
Feature Flag Audience Targeting
May 19, 2025The feature flag access audience condition enables coordinated experiences across multiple features during phased rollouts or A/B tests. Run layered or mutually exclusive experiments, chain feature flags together, or gate sub-features behind primary ones.
Email Registration and Text Collection in Scenes
Apr 28, 2025Add an email opt-in form to your app or website using Scenes. Collect user-provided data for personalization and segmentation.
Segment Export
Apr 24, 2025Export a list of audience members in a segment to add to or reconcile with external systems.