Nov 9, 2026User-Level Optimization for Intelligent Rollouts
Users in an Intelligent Rollout receive the variant they’re most likely to engage with, helping capture conversions the overall winner might otherwise miss.
Intelligent Rollouts identify your best-performing message variant and automatically shift traffic toward it during the send window. Today’s release adds user-level optimization: for each eligible user, Airship predicts the variant most similar to messages that user has responded to in the past, and sends that variant even when it isn’t the top performer.
We handle the details for you:
- No setup required — User-level optimization applies automatically to every rollout.
- Safe fallback — Users without enough engagement history receive the standard, audience-level optimized variant.
Documentation
For more information, see Intelligent Rollouts.