1. Home
  2. What's New
  3. A/B Test Results Tied to Your Goals
A/B Test Results Tied to Your Goals Oct 23, 2026

A/B Test Results Tied to Your Goals

Measure A/B test performance based on the Goals that matter most to your business.

View as Markdown

Your project’s Goals represent the business objectives you want to measure. With today’s release, you can select a Goal as the conversion metric for message A/B test results, including for tests that have already completed. Airship recalculates all performance data and the winning variant based on conversions toward the selected Goal. Choose any Goal in your project or create a new one, and switch to a different Goal at any time.

Documentation

For all the details, see Analysis by Goal in Message A/B tests and Goals.