Zero-Copy Data Integration

Zero-copy data integration now supports Databricks , a cloud-based data and AI platform for analytics, BI, and machine learning, alongside Snowflake.

This approach uses your existing data infrastructure and tools, and keeps data in its native environment for flexibility and control. Data is always as fresh as your warehouse, with no imports or synchronization jobs to fail.

Your externally sourced attributesMetadata used for audience segmentation and personalization. Attributes extend the concept of tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. behave the same as other Airship attributes. You can use them to build segmentsA reusable audience group you create by selecting unique or shared user data. and personalize content using HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data..

Configuration and documentation

Setup requires configuration by Airship. Get all the details about setup and use in Zero-copy data integration.